First Ever Denim Day Concert: Third Street Promenade in Downtown Santa Monica

Volunteers engaging with shoppers at The Third Street Promenade

Pop-up on the Promenade, spreading the word about Denim Day and Peace Over Violence services.

Photo Booth fun!

Executive Director Patti Giggans with Denim Day Spokescouple Maya Jupiter and Aloe Blacc, alongside POV Board President Kent Kiesey and Board Members: Char Bland, Dawn, Bey, Christina Mauro, and Advisory Board Member Michelle Santucci

Downtown Santa Monica, Inc. CEO Kathleen Rawson

Mayor of Santa Monica, Ted Winterer

Survivor and Santa Monica Commissioner on the Status of Women Elena Christopoulos

Patti Giggans and POV Community Engagement Manager Shirley Alvarado del-Aguila

Denim Day Spokescouple Maya Jupiter and Aloe Blacc

Denim Day Spokesperson and Artivisit/Emcee Maya Jupiter

Denim Day Spokesperson and Singer/Songwriter Aloe Blacc

POV and The GUESS Foundation in partnership with Downtown Santa Monica activated The Third Street Promenade with street banners, a pop-up in front of the GUESS? Store, and a live concert by Maya Jupiter and Aloe Blacc.